b'NIMAN RANCH PARTNERS WITH NEW BELGIUM BREWING ON CRAFT BEER BBQ COLLECTIONIn 2019, the Niman Ranch and New Belgium Brewing partnership came together over beers and brats in Colorado, our shared home state, and always felt like a great match, said Chris Oliviero, General Manager of Niman Ranch. Together, the two brands launched the Craft Beer BBQ Collection, combining Niman Ranchs Certified Humane pork and beef raised by independent U.S. family farmers and ranchers with New Belgiums award-winning Fat Tire Amber Ale and Voodoo Ranger IPA. New Belgium and Niman Ranch are both innovators that have reshaped their industries, seeing an unmet need for craft products to cater to a new generation of consumers who are concerned with sustainabilityand quality flavors. Both companies have humble beginnings - with the New Belgium founders brewing beer in their home basement and Niman Ranch plotting business plans in a barn - but today have found themselves at the top of their respective sectors thanks to their unwavering commitment to their values and high-quality products. It was only natural that the two companies partnered on the new Niman Ranch Craft Beer BBQ Collection to create a delicious new line of meats.The entire collection has no artificial ingredients and is fully cooked, making any meal, BBQ, special occasion, tailgate, camping tripor you name it!easy to prepare without sacrificing quality or taste.12 FOOD'