b'Jim Perdue COVID-19 TV CommercialLeading With GratitudeJust as the spread of the globalad launch, we opted for a newJim Perdue, who filmed the spot pandemic accelerated in the U.S. inapproach to acknowledge thehimself in selfie mode while the March 2020, our PERDUE brandunfolding situation and salute theproduction team directed remotely. was slated to launch a new product- many essential workers across theThe result was a heartfelt message focused TV commercial advertisingnation who were working overtimein Jims own words into his own cell campaign.to keep the food supply chain up andphone. Standing in front of one of running as the unprecedented crisisthe companys branded trucks, he However, given the state of globalcontinued to evolve. thanked everyone from farmers fears and unknowns surroundingto shelf stockersfolks who COVID-19, we felt that a traditionalWith a quick pivot, we scriptedare rarely seen, even more rarely commercial didnt feel right in thean unorthodox production planthanked, yet theyre always there moment. Foregoing the plannedfor a new ad featuring Chairmanwhen we need them the most.Niman Ranch SupportsNext Generation Of FarmersIn 2020, the Niman Ranch Next Generation Foundation, the philanthropic arm of Niman Ranch, awarded scholarships to 48 young people from seven states totaling more than $169,000 during the 22nd Annual Hog Farmer Appreciation Award Ceremony.Recipients will use the funds to help defray the costs of higher education so they can return to the farm and support rural agriculture communities.13 PEOPLE & PARTNERSCompany & Business Partners'