b'NEW ADVERTISING HELPS PROMOTE NEWPERDUE ALTERNATIVE PROTEIN PRODUCT LINEIn 2019, the PERDUE brand launched a new, national 360-degree marketing campaign to spotlight the brands new product line of CHICKEN PLUS nuggets, tenders and patties blended with a quarter of acup of vegetables hidden in each serving.Airing nationally, the campaigns TV commercials star Ryan and Chris Perdue, part of the fourth generation of Perdues working in the family business, their father, company Chairman Jim Perdue and a cafeteria fullof non-actor students at Castle Heights Elementary School in Los Angeles, CA.As the Perdues pass out CHICKEN PLUS nuggets and lead the students through a series of questions about their lunch, the hidden-camera style commercials capture the kids resounding delight toward chicken nuggets and shared surprise for vegetables as they learn some are inside the nuggets.What is important to our consumers is important to us. In my own family, I see the challenges that my kids have getting my grandchildren to eat a well-balanced diet. We know that parents need help getting their kids to eat more veggies. Creating these blended products is just one of the ways we continue to offer solutions to the parents who trust us with their mealtimes, said Jim Perdue.82 PEOPLE AND PARTNERS: OUR BUSINESS PARTNERS AND COMPANY'