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Our Consumer Brands

Our brands are known and loved for taste, quality and variety.

PERDUE® Brands

PERDUE® Brands

The PERDUE® brand is the number-one brand of fresh chicken in the U.S., with a rapidly growing lineup of no-antibiotics-ever products under the PERDUE®, PERDUE® SIMPLY SMART® Organics® and PERDUE® HARVESTLAND® brands, and USDA certified organic chicken under the PERDUE® HARVESTLAND® Organic brand. We’re recognized as the first to successfully market chicken by branding and advertising a product measurably superior to the competition, and we’ve been innovating ever since. All of our chickens are fed an all-vegetarian diet with no animal by-products. They’re cared for in a clean, safe environment, and our programs are verified by the USDA. We’ve led the way in raising healthy poultry without antibiotics, and we’re setting new standards for animal care. Learn more at www.perdue.com.

COLEMAN NATURAL® Brands

COLEMAN NATURAL® Brands

Coleman Natural Foods produces all-natural fresh and prepared meats sourced from American farmers, and served to American families across the country.

As the largest 100% Crate Free pork producer and one of only two pork companies that are American Humane Certified, the company pioneers high standards for animal care and quality ingredients which have been part of the Coleman family business since 1875. Learn more at www.colemannatural.com.

NIMAN RANCH®

NIMAN RANCH®

The NIMAN RANCH® brand joined the Perdue family in 2015. Niman Ranch is a community of more than 720 independent family farmers and ranchers who raise pork, beef and lamb traditionally, humanely and sustainably to deliver the finest-tasting meat.

Niman Ranch products are all third-party certified under the Certified Humane® program and from animals raised by small, independent U.S. family farmers and ranchers who adhere to some of the strictest animal welfare protocols in the industry, including:

  • No antibioticsEVER
  • No added hormonesEVER
  • No gestation or farrowing crates
  • Raised outside or in deeply bedded pens
  • Never fed animal by-products

Many of our products are raised in accordance with the Global Animal Partnership standards.
For more information on Niman Ranch protocols please visit: www.nimanranch.com

Panorama Organic Grass-Fed Meats®

Panorama Organic Grass-Fed Meats®

Our Panorama Organic Grass-Fed Meats® brand is one of the nation’s largest producer of 100% grass-fed, grass-finished certified organic beef with more than 20 independent family ranchers that span eight states and nearly 700,000 acres of USDA Certified Organic land.

Ranchers raise Panorama Organic cattle on open rangelands of organic grasses and legumes and employ pasture rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. Ranchers all adhere to strict organic, non-GMO, and regenerative protocols. The cattle are never administered hormones or antibiotics or fed animal by-products and are certified for habitat preservation and animal welfare by the National Audubon Society’s Conservation Ranching Initiative. Cattle graze open pastures their entire lives and are never administered hormones or antibiotics or fed animal by-products. In addition, all our animals are born, bred and raised in the U.S.A. The result is nutritious and delicious protein for eaters concerned about their health and the health of the planet.

Petaluma Poultry Brands

Petaluma Poultry Brands

Petaluma Poultry is the home of ROSIE® The Original Organic Chicken and ROCKY® The Free Range Chicken. We were founded in Petaluma, California, in 1969 and have been a part of Sonoma County and the surrounding region ever since. We started organic protocols 10 years before the USDA recognized the organic claim, and in 1999, the ROSIE® brand became the first third-party certified organic chicken to earn the USDA Organic Seal. Today, we continue that pioneering spirit with Non-GMO Project Verification and air chilling. We also produce SONOMA RED®, a heritage breed. With farms in and around Sonoma County and our plant in Petaluma, we proudly remain locally raised, locally packed and locally distributed. Learn more at www.petalumapoultry.com.

DRAPER VALLEY FARMS® Brands

DRAPER VALLEY FARMS® Brands

Draper Valley Farms, the home of DRAPER VALLEY FARMS® organic and no-antibiotics-ever chicken and RANGER® free-range chicken, has been part of the Northwest since 1935. We remain committed to providing carefully raised, fresh, local chicken to the Northwest. With farms in Washington and Oregon, we raise, pack and distribute our chicken locally. Learn more at www.drapervalleyfarms.com.

Spot Farms

Spot Farms

Spot Farms dog food and treats are proudly made in the United States using regionally sourced, high-quality ingredients. To ensure exceptional quality, we start with USDA-approved meats raised on family farms here in the United States. We then carefully cook all of our food in small batches using simple, wholesome recipes. Learn more at www.spotfarmspet.com.

Full Moon

Full Moon

At Full Moon, we believe that if it’s not good enough for us, it’s not good enough for our pets. All of our treats are made right here in the U.S., in kitchens suitable for human food production. We refuse to use animal meals or fillers like corn, wheat or soy. Instead, we stick to simple, all natural recipes your dog will love. Learn more at www.fullmoonpet.com.

FlockLeader®

FlockLeader®

FlockLeader® is a line of probiotics and supplements designed for backyard chickens. 

FlockLeader® by Perdue includes several products that will promote chicken health, including Arrive™, a daily supplement to give newly hatched chickens and young birds a healthy start; Thrive™, a daily supplement that helps maintain a healthy flock;and Recover™, a water supplement to support mild stress. These three main products – Arrive™, Thrive™ and Recover™ – can provide backyard chicken keepers with a trustworthy daily supplement or troubleshoot health concerns that may arise in flocks. Learn more at backyardchicken.com.