Salisbury, Md. (July 24, 2018) – With the launch of the PERDUE® SIMPLY SMART® Organics brand, Perdue is breaking the price barrier consumers often face with organics by providing frozen, fully-cooked breaded chicken products priced to sell for approximately half – or less – of the average of what consumers can typically expect to pay for competitive organic products from other leading brands.¹ This introduces an unprecedented level of affordability for organic products in the frozen foods section, with no compromise in organic standards, convenience or taste.

Shoppers will begin seeing the USDA certified organic seal on the entire line of popular PERDUE® SIMPLY SMART® fully cooked, breaded items at leading grocery retailers nationwide in early October. According to the Organic Trade Association, organic food sales in the United States totaled nearly $50 billion in 2017, accounting for more than five percent of total food sales.

The PERDUE® SIMPLY SMART® Organics product lineup includes whole grain, certified gluten-free and lightly breaded varieties of nuggets, strips and tenders in the frozen and refrigerated foods sections. All products are made with simple ingredients consumers can pronounce, recognize and easily find in their home pantry or grocery store. PERDUE® SIMPLY SMART® products are also a smart choice, with 25% less fat and most with 50% fewer calories compared to USDA data for breaded, fried boneless chicken.

“Consumer choice is important, but people should never have to choose between serving quality, organic food to their families or settling for an alternative product solely based on price. For convenient, high quality, organic fully cooked chicken, Perdue now offers consumers an option that meets their demand without sacrificing their needs,” said Eric Christianson, chief marketing officer for Perdue. “The growth in organic continues to outpace the rest of the food market, so this is clearly something consumers want. PERDUE® SIMPLY SMART® products already emphasize ‘better-for-you’ attributes, such as lightly breaded, simple ingredients and nothing artificial. Now we’re going to offer consumers certified organic at prices that are more affordable.”

PERDUE® SIMPLY SMART® Organics products join the company’s PERDUE® HARVESTLAND® organic chicken line, offering consumers a full range of fresh to frozen organic products from a name they know and trust, readily available at local grocery stores.

[1] Source: IRI, Total US Foods, Frozen Fully Cooked Poultry, 52 weeks ending February 18,2018

About Perdue Foods
The PERDUE® brand is the number-one brand of fresh chicken in the U.S., with a full lineup of no-antibiotics-ever products under the PERDUE®, PERDUE® SIMPLY SMART® and PERDUE® HARVESTLAND® brands, and USDA certified organic chicken the PERDUE® HARVESTLAND® Organic and PERDUE® SIMPLY SMART® Organic brands. We’re recognized as the first to successfully market chicken by branding and advertising a product measurably superior to the competition, and we’ve been innovating ever since. All of our chickens are fed an all-vegetarian diet with no animal by-products. They’re cared for in a clean, safe environment, and our programs are verified by the USDA. We’ve led the way in raising healthy poultry without antibiotics, and we’re setting new standards for animal care. Learn more at www.perdue.com.