PERDUE® Introduces POWERED™, Rethinking High-Protein Chicken

SALISBURY, MD – July 23, 2026 – Protein has become one of the most sought-after nutrients at mealtime, creating new opportunities for innovation. To meet growing demand, PERDUE® is introducing POWERED™, a new line that delivers 50 percent more protein than its traditional fully breaded chicken products, while expanding its portfolio with additional innovations that make it easier for families to enjoy convenient, high-quality chicken throughout the day.

"Innovation has been part of our story since my great-grandfather Arthur began selling our first quality table eggs more than a century ago," said Chris Perdue, SVP of Marketing, Digital and E-Commerce at Perdue. "Innovation isn't just about creating something new, it's about solving real challenges for families in ways that stay true to who we are. As families' needs evolved, we challenged ourselves to answer a simple question: How could we authentically deliver more protein while keeping our ingredients list short and staying true to what makes chicken, chicken? PERDUE® POWERED™ is the result—a reflection of our belief that the best innovations don't ask families to compromise, and don’t take shortcuts. They simply deliver more of what people are already looking for.”

PERDUE® POWERED™ delivers 20 grams of protein per serving without using whey, pea or dairy protein fillers. Through an innovative process that uses real chicken, the lineup packs 50 percent more protein than the traditional fully breaded PERDUE® chicken products into every bite while staying true to the authentic chicken flavor consumers expect with no tradeoffs to texture or taste. Available in lightly breaded Bites, Strips and Nuggets made with 100% all-natural chicken, PERDUE® POWERED™ is ready in 10 minutes or less in an air fryer, making it easy to enjoy high-protein chicken throughout the day.

"Innovation starts with listening to consumers and understanding how their needs are changing," said Brice Westring, SVP and Head of Innovation and Research & Development at Perdue. "Protein remains a priority for many families, but they shouldn't have to compromise on taste to get it. That's what makes PERDUE® POWERED™ different. By delivering protein from real chicken rather than relying on non-chicken protein sources, we've created products that offer the nutrition consumers are looking for while staying true to the flavor and quality they expect from Perdue."

Also available this summer:

• PERDUE® Harvestland High Protein Chicken Nuggets (Rolling Out Now in Select Walmart Locations): Organic, 100% all-natural chicken nuggets that deliver protein in a convenient format and are made with no antibiotics ever.
• PERDUE® Air Fryer Ready® Garlic Parmesan Wings (Now Available Nationwide): The newest addition to Perdue's popular Air Fryer Ready line, featuring garlic parmesan flavor and crisp-from-the-air-fryer convenience.
• PERDUE® Safari Nuggets (Now Available Nationwide): Playful animal-shaped nuggets featuring rhinos, giraffes, lions and elephants bring a little extra fun to lunch, dinner or snack time.

PERDUE® POWERED® and the additional products highlighted above are available now in select retailers nationwide, with expanded distribution continuing throughout the summer. 

For more information and recipe inspiration, visit Perdue.com or follow Perdue on Facebook, Instagram, TikTok and Pinterest.

About PERDUE®
The PERDUE® brand is the number one brand of fresh chicken in the U.S., with a full lineup of no-antibiotics-ever products under the PERDUE®, PERDUE® HARVESTLAND®, and PERDUE® Chicken Plus® brands, and USDA certified organic chicken under the PERDUE® HARVESTLAND® Organic and PERDUE® SIMPLY SMART® ORGANICS™ brands. As the flagship brand in the Perdue Farms portfolio, we're recognized as the first to successfully market chicken by branding and advertising a product measurably superior to the competition, and we've been innovating ever since. All of our chickens are fed an all-vegetarian diet with no animal by-products. They're cared for in a clean, safe environment, and our programs are verified by the USDA. We've led the way in raising healthy poultry without antibiotics, and we're setting new standards for animal care. Learn more at www.Perdue.com.

About Perdue Farms
We’re a fourth-generation, family-owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers, and farmers through trusted choices in products and services. Perdue Foods consists of a premium protein portfolio, including our flagship PERDUE® brand, Niman Ranch®, Coleman Natural®, Pasturebird®, and Yummy®, as well as our pet brands, Full Moon® and Spot Farms®, and is available through various channels including retail, foodservice, club stores and our direct-to-consumer website, PerdueFarms.com. Perdue AgriBusiness is a leading merchandiser, processor, and exporter of agricultural products and the largest U.S. manufacturer of specialty, organic, and non-GMO oils. It also ranks as one of the largest suppliers of organic feed ingredients in the world. Now in our company’s second century, we never use drugs for growth promotion in raising poultry and livestock, and we are actively advancing our animal welfare programs. Our brands are leaders in no-antibiotics-ever and in USDA-certified organic proteins. Learn more at Corporate.PerdueFarms.com.