Petaluma Poultry Invests $30,000 to Help Boys & Girls Clubs of Sonoma-Marin Expand Programs in Petaluma

PETALUMA, Calif. — October 29, 2026 — A $30,000 investment from Petaluma Poultry will help Boys & Girls Clubs of Sonoma-Marin expand its reach in Petaluma, bringing safe, supportive places to learn, connect and prepare for successful futures to nearly 1,800 additional local youth. Petaluma Poultry, producer of local chicken brands Rocky® and Rosie®, has been a fixture in the Petaluma community since 1969. 

The investment supports Boys & Girls Clubs of Sonoma-Marin’s expansion in Petaluma, where the organization is currently working to open four new Club sites and bring its Great Futures Pathway programming to more local students. The expansion will provide youth with approximately 990 hours of programming and more opportunities to strengthen reading skills, build emotional well-being and belonging, and explore pathways to college and meaningful careers. 

“This gift will help bring the life-changing Club experience to more Petaluma children and families through our partnership with Petaluma City Schools,” said Jennifer Weiss, CEO of Boys & Girls Clubs of Sonoma-Marin. “This means more young people will have caring adults in their corner, a safe place to belong and opportunities to discover everything they are capable of becoming.” 

The funding is provided by the Franklin P. and Arthur W. Perdue Foundation, the charitable giving arm of Perdue Farms, the parent company of Petaluma Poultry. The investment is part of Perdue Farms’ Delivering Hope To Our Neighbors® outreach focused on improving quality of life and building strong communities. 

Through the Great Futures Pathway, Boys & Girls Clubs of Sonoma-Marin provides coordinated programming focused on three essential areas of youth development: 

• Start Smart helps young people build strong literacy skills and achieve measurable reading growth. 
• Grow Strong supports emotional well-being, healthy relationships and a meaningful sense of connection with peers and caring adults. 
• Future Ready gives teens opportunities to explore careers, develop workforce skills, and create plans for college, training or employment after high school. 

The organization will measure the expansion’s success through student participation, program delivery, literacy assessments, youth and family surveys, and college and career-readiness milestones. These measures will help Club staff understand young people’s progress and continually strengthen the programs available to local families. 

“Boys & Girls Clubs play an essential role in helping local youth build confidence, develop important life skills, and reach their full potential,” said Nathan Bryner, complex human resources manager for Petaluma Poultry. “We are proud that this funding will help expand opportunities for children and families right here in Petaluma through new school-based Club sites and the Great Futures Pathway program. Most importantly, more young people will have the support and encouragement they need to succeed close to home and grow into the next generation of community leaders.” 

For Petaluma families, the new sites will mean greater access to trusted programs during the critical hours when children are out of school, but parents and caregivers may still be at work. At each location, trained Club professionals will provide academic enrichment, encouragement and positive experiences designed to help young people thrive. 

“This is what true community partnership looks like,” Weiss added. “When organizations like Petaluma Poultry invest in young people, they help create stronger families, stronger neighborhoods and a stronger future for the entire community. We are deeply grateful for their belief in Petaluma’s kids.” 

About Boys & Girls Clubs of Sonoma-Marin 

Since 1946 The Boys & Girls Clubs of Sonoma-Marin has been providing youth development in Sonoma County, empowering young people to reach their full potential by providing safe, inclusive environments, caring adult mentors and high-quality programs that support academic success, healthy lifestyles, leadership and preparation for the future. The organization serves thousands of young people across Sonoma and Marin counties each year. 

Boys & Girls Clubs of Sonoma-Marin provides a safe, fun, and engaged learning environment for youth with structured programming when school is not in session. We have served the Petaluma community for more than 69 years. This year we’ve expanded the partnership to Grant, Valley Vista Public Waldorf, Mary Collins at Cherry Valley and Penngrove.  

To learn more about Boys & Girls Clubs of Sonoma-Marin and its work in Petaluma, visit www.bgcsonoma-marin.org. 

About Perdue Farms     
Perdue Farms is a fourth-generation, family-owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers, and farmers through trusted choices in products and services. Perdue Foods consists of a premium protein portfolio, including our flagship PERDUE® brand, Niman Ranch®, Coleman Natural®, Pasturebird®, and Yummy®, as well as our pet brands, Full Moon® and Spot Farms®, and is available through various channels including retail, foodservice, club stores and our direct-to-consumer website PerdueFarms.com. Perdue AgriBusiness is a leading merchandiser, processor, and exporter of agricultural products and the largest U.S. manufacturer of specialty, organic, and non-GMO oils. It also ranks as one of the largest suppliers of organic feed ingredients in the world. Now in our company’s second century, we never use drugs for growth promotion in raising poultry and livestock, and we are actively advancing our animal welfare programs. Our brands are leaders in no-antibiotics-ever and in USDA-certified organic proteins. Learn more at Corporate.PerdueFarms.com. 

About Petaluma Poultry 

Petaluma Poultry, the home of ROCKY®The Free Range and ROSIE®The Original Organic Chicken. We provide locally raised, fresh organic and free-range chicken with ranches in and around Sonoma County. We also have a feed mill and packing operations in Petaluma. 

As a pioneer in free range and organic poultry, we are dedicated to sustainable farming practices that renew natural resources. Our goal is to produce the finest free range and organic poultry products while reducing waste, preserving our environment, supporting our employees, and contributing to our local communities. 

 About the Franklin P. and Arthur W. Perdue Foundation 
The Franklin P. and Arthur W. Perdue Foundation, the charitable giving arm of Perdue Farms, was established in 1957 by company founder Arthur W. Perdue and is funded through the estates of Arthur W. Perdue and Frank Perdue. As part of our belief in supporting the communities where and with whom we do business, the Foundation provides grants on behalf of Perdue Farms in communities where large numbers of our associates live and work. At Perdue Farms, we believe in responsible food and agriculture®.