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PERDUE® Launches ‘The Wing Sleeve’ to Help Chicken-Loving Basketball Fans Avoid Elbow Fatigue

Compression sleeve supports fan enjoyment of Perdue’s new Air Fryer Ready™ Crispy Wings throughout March college basketball action.

March 6, 2024

Salisbury, Md., March 6, 2024 – College basketball’s most exciting month is underway, and PERDUE®, the number-one brand of fresh chicken in the U.S., is making sure fans can enjoy even more of its new Air Fryer Ready™ Crispy Wings at home.

Introducing The Wing Sleeve, a limited-edition compression sleeve designed for those clutch moments when your wing game is strong, but your arm isn’t, it will help prevent fatigue caused by performing a repetitive wing-eating motion. Limited quantities of The Wing Sleeve will be available in pairs for free on a first-come, first-serve basis beginning at noon ET on Monday, March 11 at perduewingsleeve.com.*  Please visit the website for additional terms and conditions.

The Wing Sleeve is debuting during one of the biggest chicken wing occasions of the year, and Perdue’s Air Fryer Ready Wings have hit stores and demand for air fryer innovations soars. As recently as 2019, the U.S. Department of Agriculture estimated more than 2.3 billion chicken wings are consumed by fans during the three weeks of college basketball tournament action, or approximately 14 chicken wing portions per viewer. It also is estimated 75% of U.S. households now own an air fryer.

“This year, thanks to our new Air Fryer Ready™ Crispy Wings, fans have a better option than ordering soggy takeout wings or squeezing into a packed sports bar,” said Cody Walter, senior marketing manager at Perdue Foods. “We created The Wing Sleeve so that fans at home would be able to protect their ‘wings,’ just like their favorite team’s on-the-court stars, against the strain of a buzzer beater or a broken bracket all while enjoying our crispy, restaurant-quality wings from the comfort of their own home.”

Now available nationwide, Perdue’s new Air Fryer Ready™ Crispy Wings, available in Roasted, Hot N’ Spicy and Lemon Pepper varieties, are the first-ever at-home wings specifically formulated for air frying. Packed with rich flavor, the new offering is mess-free and perfect for the home-viewing experience.

The new Air Fryer Ready™ Crispy Wings are available nationwide at select retailers including, Shoprite, Meijer, Safeway, Albertsons, Giant and many more, and online on PerdueFarms.com.

Media Note: Download high-resolution images and b-roll here. Media assets may be credited to Perdue.

 

About PERDUE®

The PERDUE® brand is the number-one brand of fresh chicken in the U.S., with a full lineup of no-antibiotics-ever products under the PERDUE®, PERDUE® HARVESTLAND®, and PERDUE® Chicken Plus® brands, and USDA certified organic chicken under the PERDUE® HARVESTLAND® Organic and PERDUE® SIMPLY SMART® ORGANICS™ brands. As the flagship brand in the Perdue Farms portfolio, we're recognized as the first to successfully market chicken by branding and advertising a product measurably superior to the competition, and we've been innovating ever since. All of our chickens are fed an all-vegetarian diet with no animal by-products. They're cared for in a clean, safe environment, and our programs are verified by the USDA. We've led the way in raising healthy poultry without antibiotics, and we're setting new standards for animal care. Learn more at www.Perdue.com

About Perdue Farms

We’re a fourth-generation, family-owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers, and farmers through trusted choices in products and services. Perdue Foods consists of a premium protein portfolio, including our flagship PERDUE® brand, Niman Ranch®Coleman Natural®, and Yummy®, as well as our pet brands, Spot Farms® and Full Moon®, and is available through various channels including retail, foodservice, club stores, and our direct-to-consumer website, PerdueFarms.com.

Perdue AgriBusiness is a leading merchandiser, processor, and exporter of agricultural products and the largest U.S. manufacturer of specialty, organic, and non-GMO oils. It also ranks as one of the largest suppliers of organic feed ingredients in the world. Now in our company’s second century, we never use drugs for growth promotion in raising poultry and livestock, and we are actively advancing our animal welfare programs. Our brands are leaders in no-antibiotics-ever and in USDA-certified organic proteins. Learn more at Corporate.PerdueFarms.com.

For full Official Rules, visit http://www.perduewingsleeve.com. Sponsor: Perdue Farms Inc., 31149 Old Ocean City Rd, Salisbury, MD.