We Ensure Respectful Animal Treatment
The Perdue Poultry Care Program encompasses all phases of our supply chain, including breeder and hatchery operations, appropriate comfort and shelter on the farms, comprehensive healthcare and monitoring, nutrition, catching, transporting and harvesting.
Our USDA Process Verified Program for Poultry Care provides the added assurance of an audited program with more than 50 documented points from hatchery to harvest, and it covers all our growing areas and harvest operations.
Our Poultry Care Program combines principles from the National Chicken Council, our own best practices and the Perdue Commitments to Animal Care initiatives to create a baseline of care that helps ensure the health, comfort and safety of every chicken we raise.
See how our USDA Process Verified Program supports the Five Freedoms and how our Commitments to Animal Care initiatives are driving continuous improvement from hatchery to harvest.
For poultry raised indoors, we use temperature-controlled housing with fresh-air ventilation. In the house, chickens are protected from the elements, disease and predators, and they are given constant access to food and water, sufficient room to move and exhibit most natural behaviors, and periods of light and darkness. Learn more about how we're accelerating our progress in animal care.
Our animal care and welfare programs encompass all phases, including breeder operations, hatchery, appropriate comfort and shelter on the farms, comprehensive veterinary care and health monitoring, nutrition, catching, transportation and harvesting. All of the animals for our products are raised:
Our approach to animal care is a process of continuous improvement involving a wide range of stakeholders, with a commitment to transparency. We believe that welfare goes beyond meeting the physical needs of animals and that success is measured by more than efficiency and productivity. This includes our Perdue Commitments to Animal Care program, an ongoing effort that is changing the way we raise chickens.
Mistreatment or abuse of animals is never tolerated. All associates handling live animals are provided training, including their responsibility to report any violations of our animal welfare policies. The farmers who raise animals for us share equal responsibility to provide care according to our best practices and standards, and to alert us to any issues involving animal health or welfare.
As part of our commitment to meeting the demand for chickens raised to higher welfare standards, we continue to study alternative and slower-growing chicken breeds.
PERDUE® is the nation’s largest No-Antibiotics-Ever turkey brand*. All of our No-Antibiotics-Ever turkeys are fed a vegetarian diet and are certified in the USDA Process Verified Program by USDA auditors. Our growing barns provide natural light for our turkeys. We do not use antibiotics for disease prevention.
As part of our commitment to higher welfare standards for the turkeys we raise, we follow the National Turkey Federation Standards of Animal Care Guidelines and our farms are audited annually by PAACO certified auditors.
The farmers who raise our turkeys share an equal responsibility to provide care according to our standards and make us aware of any issues involving animal health or welfare.
*Source: MULO & MULO + Convenience data is reported by Information Resources, Inc. through its (Integrated_Fresh_Market_Advantage) = Integrated TSV Syndicated Database, for the (Total Turkey RWNW NAE & Total Ground Turkey NAE Categories) for the (52wk. ending period 10/04/20). The report includes all major brands and does include Private Label in the report. Regarding your claim of excluding Private Label, this will have to be made at Perdue’s discretion not IRI.
In addition, our organic chickens are raised on farms rated GAP 2 or higher by the Global Animal Partnership (GAP). On GAP 2-4 farms, to protect birds from the elements, they are allowed outside during the daytime once their feathers are fully developed, which is typically around 4 weeks of age. Birds may come indoors at night and when temperatures are too cold for their comfort. For GAP 5 farms, birds have outdoor perches and are allowed 24-hour access to the pasture area. This program uses a breed that is better suited to the outdoors.
Our Coleman Natural operations source only from U.S. family farms that are free of gestation and farrowing crates and are American Humane Certified™.
We work directly with family farmers who share our commitment to raising hogs without antibiotics or ractopamine and in a low-stress environment. Our hogs are raised in a combination of pastures, hoop barns, outdoor lots and controlled-atmosphere barns with fresh-air ventilation.
The American Humane Certified program provides third-party verification for every step of live production, transport and harvesting.
Niman Ranch is a community of more than 750 independent family farmers and ranchers who raise pork, beef and lamb traditionally, humanely and sustainably to deliver the Finest-Tasting Meat in the World.
NIMAN RANCH® products are all third-party certified under the Certified Humane® program and from animals raised by small, independent U.S. family farmers and ranchers who adhere to some of the strictest animal welfare protocols in the industry, including:
Many of our products are raised in accordance with the Global Animal Partnership standards.
Panorama Organic Grass-Fed Beef™ is produced by family ranchers in the United States who raise English cattle breeds on Certified Organic grasses and range forage. Ranchers who raise Panorama cattle treat the animals humanely in low-stress environments and employ pasture rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.
All Panorama Organic Grass-Fed Beef comes from animals raised entirely on grass and Born and Raised in the USA®. Panorama Meats follows a ranch-to-retail trace-back system that verifies that each animal spent its entire life on a ranch in the United States. We also follow the USDA’s strict organic grass-fed feeding practices and protocols.
Panorama cattle are never administered hormones or antibiotics and never fed animal by-products. Our ranchers participate in the Global Animal Partnership (GAP) program and are audited every 15 months through independent third parties.
We’re committed to meeting demand from current and future customers who desire a sustainable supply of chicken that meets all the “2024” animal welfare criteria outlined in the “Joint Animal Protection Agency Statement on Broiler Chicken Welfare Issues” and by the Global Animal Partnership (GAP). Our commitment includes: