Animal Care

Highlights Report 2021

Perdue Commitments to Animal Care:

Creating a Culture of Animal Care

Our Perdue Commitments to Animal Care, launched in 2016, is a four-part program to accelerate our progress in animal care by giving our chickens what they want, strengthening our relationships with our farmers, building trust with multiple stakeholder groups and creating an animal care culture for continuous improvement.

Progress

Part 1:
Our Chickens' Needs and Wants

Our Progress
Farmers

Part 2:
Our Farmer
Relationships

Our Progress
Trust

Part 3:
Openness, Transparency and Trust

Our Progress
Improvement

Part 4:
A Journey of Continuous Improvement

Our Progress

Progress

Part 1: Our Chickens' Needs and Wants

Perdue will evaluate and implement production systems specifically designed to go beyond just the “needs” of our chickens to also include what our chickens “want.” We will chart our progress against the “Five Freedoms.”

Freedom From Hunger & Thirst and Discomfort

Freedom From Pain, Injury and Disease

Freedom To Express Normal Behavior

Freedom From Fear and Distress

1 and 2. Freedom From Hunger & Thirst and Discomfort

We are continuing to study the feasibility and potential benefit of On-Farm Hatching (OFH) to improve early chick care. We are exploring whether reducing the time between chick hatch and access to feed and water using the OFH system versus conventional hatch methods has merit. We will conduct additional trials to determine if incubation conditions affect hatchability and chick quality.

Our Full Report

3. Freedom From Pain, Injury and Disease

We are working to better understand the challenges of birds grown to heavier weights and whether pre-shipment or early chick water supplementation for nutritional and/or stress support is more beneficial than vitamins and electrolytes.

We continue to improve our culling programs through improvements in egg supply and handling, and hatchery operational and sanitation standard operating procedures.

Our Full Report

4. Freedom To Express Normal Behavior

Following up on our 2019 farmer contest to identify free-range and organic farmers who get the most birds outside, 53 farmers signed up to participate in a new two-year contest in 2020 that challenges them to develop new ideas and tips for increasing range utilization. The contest engages farmers in improving free range usage by identifying management changes and “hacks” that encourage more chickens to go outdoors.

We established a “Free Range Utilization scorecard to that focus on attributes we know allow birds to use the pasture, including on-farm management practices, house direction, bird access doors and ramps, and access to water, shade and enrichments in the pasture.

Our Full Report

5. Freedom From Fear and Distress

We are on track this year to select and begin installation of a second Controlled Atmosphere Stunning (CAS) system as part of our commitment to move all harvest operations to CAS to induce insensibility with minimal trauma.

Our Full Report

Our Key Steps Forward from 2021

Establishing a “Free Range Utilization” technique that allows us to measure pasture utilization in our free range housing.

Expanding our farmer animal care incentive program

Continue to test the feasibility and benefits of on-farm hatching to improve early chick care

Launching our third farmer contest to tap into their experience and expertise in raising chickens

Creating our first Young Farmers Development Group to help foster the next generation of farmers and uphold our commitment to building stronger relationships with our farmers  

Holding our fifth Animal Care Summit, bringing together virtually animal care experts and advocates, customers, farmers, and our leadership, in October 2020. We held our sixth summit in October 2021.

 

We Are Strengthening Farmer Relationships Through Our New Young Farmer Development Group

We Are Strengthening Farmer Relationships Through Our New Young Farmer Development Group

Learn What We Are Doing With On-Farm Hatch System Research

Learn How Free-Range Paster Contest Winner Gets More Birds Outside

We’re Using Radio Frequency Identification Technology To Understand How and When Birds Go In Free-Range Pasture

We’re Using Radio Frequency Identification Technology To Under How and When Birds Go In Free-Range Pasture

Learn About The Benefits Of Our
Pasture-Raised Chicken System

Learn About The Benefits Of Our Pasture-Raised Chicken System

Animal Care Summit 2020 Highlights

Animal Care Summit 2020 Highlights

Learn How Free-Range Pasture Contest Winner Gets More Birds Outside

Learn How Free-Range Paster Contest Winner Gets More Birds Outside

Learn About Our 2019 Farmer Chicken Welfare Enrichment Design Contest

2019 Farmer Chicken Welfare Enrichment Design Contest

We're Advancing Beyond the Status Quo

We're Advancing Beyond the Status Quo

See More Animal Care Videos

What Others Say About the Perdue Commitments to Animal Care

Animal Welfare Advocates

Animal Welfare Advocates

"Perdue has become the leading major poultry producer in shifting toward more humane practices. Perdue is reflecting consumer sentiment that all animalsincluding farm animalsshould be protected from pain by their work to address these issues in a meaningful, transparent and collaborative way."

Josh Balk, Vice President of Farm Animal Protection at the Humane Society of the United States

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Animal Welfare Advocates

Farmers Raising Our Chickens

"When we are able to let poultry have access to sunlight, fresh air or an opportunity to be outside when feasible, we show that, though we are growing an animal as a food source, we understand the instincts and needs for such basic pleasures. I am proud to say I work in partnership with a company that values the creatures in our care."

Steven Brake (North Carolina)

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Corporate Stewardship Report

Company Stewardship Report

Learn about the steps we're taking to reach our goal of becoming the most trusted name in food and agricultural products.

Consumer Brands
Perdue
Perdue Simply Smart Organics
Perdue Harvestland
Coleman Natural
Draper Valley
Petaluma Poultry
Niman Ranch
Panorama Meats
Spot Farms Pet
Full Moon Pet
Maxi
Business to Business
Perdue Foodservice
Perdue Foods
Perdue Foods International
Perdue agriBusiness