SVP Specialty Meats & Emerging Brands
Helping lead Perdue Farms since 2009
As Senior Vice President of Perdue Specialty Meats and Emerging Brands, Andy Urban leads all efforts for Perdue Premium Meat Company, Sioux Preme, Pet and Pasturebird® with iconic brands including Niman Ranch® and Coleman Natural®. He is responsible for the company’s strategic direction for both retail and foodservice for pork, beef, lamb and pasture poultry, with growth in the humanely raised, natural, no added hormones or antibiotics-ever, crate-free, pasture and grass-fed markets. This includes human-grade pet food and treats for Spot Farms® and Full Moon®.